What is logo?
"Logo is the name for a philosophy of education and a continually evolving family of programming languages that aid in its realization."
This statement sums up two fundamental aspects of Logo and puts them in the proper order. The Logo programming environments that have been developed over the past 28 years are rooted in constructivist educational philosophy, and are designed to support constructive learning.
Logo is recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. It is affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products also called logotype.
The "Logo Programming Language", a dialect of Lisp, was designed as a tool for learning. Its features - modularity, extensibility, interactivity, and flexibility -follow from this goal.
For most people, learning Logo is not an end in itself, and programming is always about something. Logo programming activities are in mathematics, language, music, robotics, telecommunications, and science. It is used to develop simulations, and to create multimedia presentations. Logo is designed to have a "low threshold and no ceiling": It is accessible to novices, including young children, and also supports complex explorations and sophisticated projects by experienced users.
The most popular Logo environments have involved the "Turtle", originally a robotic creature that sat on the floor and could be directed to move around by typing commands at the computer. Soon the Turtle migrated to the computer graphics screen where it is used to draw shapes, designs, and pictures.
Some turtle species can change shape to be birds, cars, planes, or whatever the designer chooses to make them. In Logo environments with many such turtles, or "sprites" as they are sometimes called, elaborate animations and games are created.
A corporate logo is a graphic symbol that represents your company. But the purpose of a logo goes a lot further than mere symbolism. A logo is the foundation of your company & brand because it is often the primary means by which customers form an image of your company. It is an important promotional tool that sets your company apart and encourages customer loyalty.
Function of a Logo :
A corporate logo is a vital marketing tool because it appears on all of your promotional material, from corporate stationery such as letterheads and business cards, to advertisements in the press and other media. Depending on the nature of your business, your logo might also appear on the products you sell in the form of a badge or stamp.
Significance of a Logo :
A logo communicates the purpose and values of your business to customers. It might be the first impression people have of your business, so it should encapsulate your business accurately. Furthermore, your logo distinguishes your business from competitors. It is the mark by which your company is recognized in the industry and also by new and existing customers. A professionally designed logo helps foster a sense of trust between your business and customers because the perception exists that a well-designed logo is the mark of a well-run business.
Types of Logo :
The three basic kinds of logos are font-based, literal illustrations and abstract symbols. Some logos use a combination of these types. Font-based logos consist of just the company name in a carefully chosen font that makes it stand out. Literal illustrations, such as a loaf of bread alongside the name of a bakery, simply send a message about what that company does. Abstract symbols, such as Nike’s swoosh, are immediately identified with the company’s brand and image that promotes an athletic way of life. Using just a symbol as a logo is a risky move as it requires customers to immediately associate your company with that symbol, whereas a font-based logo allows consumers to recognize new companies by their name.
Considerations :
Using more than three colors can become expensive when reproducing a logo on letterhead, business cards and elsewhere, so it’s best to stick with three or fewer that will best emphasize your company’s image. If you don’t have a background in design, it’s worth it to hire a logo designer who is experienced in creating logos for companies within your industry. You can share your ideas with the designer and work together to create the best logo for your company.
Let`s see some logos, that I`m totally sure that you know them, and discutate together about the colors used, about the symbol and quality.
- The adidas logo: It`s a very simple logo, easy to recognize and very high quality. The symbol is made by 3 lines, that are used in marketing. In all clothes made by adidas you will find the 3 lines of the logo.
- The Mtv logo: I need to say, that I`m a HUGE fan of Mtv channel. This logo is absolutely awesome, it`s very friendly and funny! Very easy to recognize, very popular logo.
-The McDonald`s logo: As you can see, the colors used are red and yellow, to attract the atenttion, especially the childrens attention. And it works! What children don`t love McDonald`s ? It`s a funny and friendly logo.
-The Nike logo: This is very very easy to recognize and very simple. When you see that line, under the typeface, you know that it`s a shirt, of an adidas from nike.
When it comes to seeing a logo that makes you wonder, “Why didn’t I think of that?” what is it about the design that gives that impression?
Following are the five important design elements when it comes to brand identities. Iconic logos are:
1. Describable
2. Memorable
3. Effective without colour
4. Scalable i.e. work when just an inch in size
5. Relevant to the industry in question
Points one and two go hand-in-hand, because if you can’t describe what a logo looks like then how will you be able to remember it?
Point number three is important because colour is secondary to the shape and form. I always leave colour to the end of the design process, because if the mark doesn’t work in black only, no amount of colour will rescue it.
Point number four is vital for collateral, such as office stationery (pens, pin badges etc.) — all those little things that can easily be overlooked.
Lastly, the design must be relevant for the business it identifies. This is accomplished through indepth research into the industry involved, and helps to differentiate from closely associated competitors.
Preeti Bagad [BE(CS)]
SW Engineer Cum Blogger
www.AeroSoftCorp.com
www.A-1Soft.com
www.AeroSoft.co.in
www.A1eroSoftseo.com
On Line Assistence :
Gtalk : PreetiB.A1Soft@gmail.com
Y! Messenger : PreetiB.A1Soft@yahoo.com
Rediff Bol : PreetiB.A1Soft@rediffmail.com
MSN : PreetiB.A1Soft@hotmail.com
"Logo is the name for a philosophy of education and a continually evolving family of programming languages that aid in its realization."
This statement sums up two fundamental aspects of Logo and puts them in the proper order. The Logo programming environments that have been developed over the past 28 years are rooted in constructivist educational philosophy, and are designed to support constructive learning.
Logo is recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. It is affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products also called logotype.
The "Logo Programming Language", a dialect of Lisp, was designed as a tool for learning. Its features - modularity, extensibility, interactivity, and flexibility -follow from this goal.
For most people, learning Logo is not an end in itself, and programming is always about something. Logo programming activities are in mathematics, language, music, robotics, telecommunications, and science. It is used to develop simulations, and to create multimedia presentations. Logo is designed to have a "low threshold and no ceiling": It is accessible to novices, including young children, and also supports complex explorations and sophisticated projects by experienced users.
The most popular Logo environments have involved the "Turtle", originally a robotic creature that sat on the floor and could be directed to move around by typing commands at the computer. Soon the Turtle migrated to the computer graphics screen where it is used to draw shapes, designs, and pictures.
Some turtle species can change shape to be birds, cars, planes, or whatever the designer chooses to make them. In Logo environments with many such turtles, or "sprites" as they are sometimes called, elaborate animations and games are created.
A corporate logo is a graphic symbol that represents your company. But the purpose of a logo goes a lot further than mere symbolism. A logo is the foundation of your company & brand because it is often the primary means by which customers form an image of your company. It is an important promotional tool that sets your company apart and encourages customer loyalty.
Function of a Logo :
A corporate logo is a vital marketing tool because it appears on all of your promotional material, from corporate stationery such as letterheads and business cards, to advertisements in the press and other media. Depending on the nature of your business, your logo might also appear on the products you sell in the form of a badge or stamp.
Significance of a Logo :
A logo communicates the purpose and values of your business to customers. It might be the first impression people have of your business, so it should encapsulate your business accurately. Furthermore, your logo distinguishes your business from competitors. It is the mark by which your company is recognized in the industry and also by new and existing customers. A professionally designed logo helps foster a sense of trust between your business and customers because the perception exists that a well-designed logo is the mark of a well-run business.
Types of Logo :
The three basic kinds of logos are font-based, literal illustrations and abstract symbols. Some logos use a combination of these types. Font-based logos consist of just the company name in a carefully chosen font that makes it stand out. Literal illustrations, such as a loaf of bread alongside the name of a bakery, simply send a message about what that company does. Abstract symbols, such as Nike’s swoosh, are immediately identified with the company’s brand and image that promotes an athletic way of life. Using just a symbol as a logo is a risky move as it requires customers to immediately associate your company with that symbol, whereas a font-based logo allows consumers to recognize new companies by their name.
Considerations :
Using more than three colors can become expensive when reproducing a logo on letterhead, business cards and elsewhere, so it’s best to stick with three or fewer that will best emphasize your company’s image. If you don’t have a background in design, it’s worth it to hire a logo designer who is experienced in creating logos for companies within your industry. You can share your ideas with the designer and work together to create the best logo for your company.
Let`s see some logos, that I`m totally sure that you know them, and discutate together about the colors used, about the symbol and quality.
- The adidas logo: It`s a very simple logo, easy to recognize and very high quality. The symbol is made by 3 lines, that are used in marketing. In all clothes made by adidas you will find the 3 lines of the logo.
- The Mtv logo: I need to say, that I`m a HUGE fan of Mtv channel. This logo is absolutely awesome, it`s very friendly and funny! Very easy to recognize, very popular logo.
-The McDonald`s logo: As you can see, the colors used are red and yellow, to attract the atenttion, especially the childrens attention. And it works! What children don`t love McDonald`s ? It`s a funny and friendly logo.
-The Nike logo: This is very very easy to recognize and very simple. When you see that line, under the typeface, you know that it`s a shirt, of an adidas from nike.
When it comes to seeing a logo that makes you wonder, “Why didn’t I think of that?” what is it about the design that gives that impression?
Following are the five important design elements when it comes to brand identities. Iconic logos are:
1. Describable
2. Memorable
3. Effective without colour
4. Scalable i.e. work when just an inch in size
5. Relevant to the industry in question
Points one and two go hand-in-hand, because if you can’t describe what a logo looks like then how will you be able to remember it?
Point number three is important because colour is secondary to the shape and form. I always leave colour to the end of the design process, because if the mark doesn’t work in black only, no amount of colour will rescue it.
Point number four is vital for collateral, such as office stationery (pens, pin badges etc.) — all those little things that can easily be overlooked.
Lastly, the design must be relevant for the business it identifies. This is accomplished through indepth research into the industry involved, and helps to differentiate from closely associated competitors.
Preeti Bagad [BE(CS)]
SW Engineer Cum Blogger
www.AeroSoftCorp.com
www.A-1Soft.com
www.AeroSoft.co.in
www.A1eroSoftseo.com
On Line Assistence :
Gtalk : PreetiB.A1Soft@gmail.com
Y! Messenger : PreetiB.A1Soft@yahoo.com
Rediff Bol : PreetiB.A1Soft@rediffmail.com
MSN : PreetiB.A1Soft@hotmail.com
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