In a society that thrives off Internet connection, it's becoming increasingly essential for businesses to use Internet marketing. Online marketing tools can help you to reach potential customers in a more advanced way than any other. One extra advantage of Internet marketing tools--in comparison to other marketing techniques, they are inexpensive.
- Websites :
A website is a must-have marketing tool for businesses functioning in today's society. Many customers will look for a place of business online before venturing out into the real world. Think of it as your Yellow Pages ad for the new millennium. Your website should include a section about your business, contact information and your hours of operation. This invaluable marketing tool will reach many people who may not have known of your business otherwise.
- Facebook :
Having a way to connect with one another is a prominent theme in this technological society. Facebook allows friends, families and businesses to connect with one another. Create a Facebook page to connect with your community of customers. You can communicate news about your business, offer coupons to your customers, and create a connection with new patrons. This is a free way for you to advertise and connect with your customer base.
- Blogging :
Blogging is another way to get the community involved in what is going on at your place of business. You, or your hired writer, can blog to inform your customers about company news. Alternatively, you can use your blog to inform your readers about what you sell. For example, if you run a sporting goods store, your blog can contain different articles relating to sports topics (for example, exercise tips and equipment reviews).
- SEO Marketing :
SEO, or Search Engine Optimization, is an invaluable tool for business owners who venture into the online world. Search Engine Optimization is a craft that focuses on getting your company website, Facebook page and blog at the top of the Google page rank. The closer to the top your website is, the higher probability you have of your customers seeing your page. To effectively include SEO, you should hire a professional SEO specialist.
Running an Internet marketing campaign can be one daunting task if you have no idea what you are doing. It is thus very important to have a clear action plan that you can follow through to ensure that you run an effective campaign and that your efforts will not be put to waste. For the technically-challenged, however, this can be such a pain. Fortunately, there are a lot of online marketing tools that one can use (and there is no need for one to learn the technicalities) in order to go through it in a breeze.
Read on and find out what you can use to improve page visits to your website and, ultimately, increase sales and profits as well.
1) Google Adwords Keyword Tool
Are you stumped on what keywords you need to use for your website? You might want to use the keyword tool from Google to get statistics for a general keyword. Here, you can also get other keyword and keyword phrase suggestions that you can use on your website.
Results also include statistics for local and global monthly searches as well as keyword competition so that you will have an idea on which words can best be used for your website. The point to note here is that Google Adwords tool is not entirely accurate and serves only as a good starting point for researching your keywords.
2) Article Directories
For some people who are not exactly knowledgeable with tinkering with the website in order to make it SEO-friendly, a good advice that they can use would be to make use of article directories. One can create articles that are optimized on the proper keywords so that every time a user searches for it in through search engines, the article would be visible. To make it useful for the Internet marketing campaign, you must not forget to place their website URL at the Resource page.
3) Article Spinners
Creating a number of similar articles for your website and for article directory submission can be tiring which is why article spinners are recommended and is a weapon in the arsenal for online marketers.
The use of article spinners are a commonplace among many Internet marketers as it requires minimal effort in producing several number of articles. Now, it is possible for one to add content to their website and submit articles to directories without spending too much time and cash. Of course, spun articles MUST still read well and in proper English.
4) AWeber Communications
Email marketing is a very important part of the campaign if you would like targeted audience. Such list can be generated from those who have subscribed to receive your ezine and newsletters. If you would like to be able to send out these ad and link-containing emails automatically on a schedule, the best thing you can do is to use email autoresponder software.
5) Social Networks
Social media networking is perhaps the simplest of the online marketing tools as everyone uses it. There is no need for a tutorial as well – you probably have been using it for personal matters in sites such as Facebook.
Using social media pages, you can start a simple page where you can just talk about your business or your products and services. You could also post useful content and updates and include a URL to your website to drive traffic. If you create great content or news, your link might go viral and generate tons of traffic in the process!
Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.
1. Start with a web promotion plan and an effective web design and development strategy.
2. Get ranked at the top in major search engines, and practice good Search Optimization Techniques.
3. Learn to use Email Marketing Effectively.
4. Dominate your marketing niche with affiliate, reseller, and associate programs.
5. Request an analysis from an Internet marketing coach or Internet marketing consultant.
6. Build a responsive opt-in email list.
7. Publish articles or get listed in news stories.
8. Write and publish online press releases.
9. Facilitate and run contests and giveaways via your web site.
10. Blog and interact with your visitors.
By following the above tips you'll be on your way to creating a concrete internet marketing strategy that could boost your business substantially.
Ultimately, your goal as an Internet marketer is to know your audience, reach your audience, and then funnel as much of that audience as possible back to your site where they can buy your products. Once you master those basics, you'll be well on your way to becoming the next big marketing success.
Preeti Bagad [BE(CS)]
SW Engineer Cum Blogger
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