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Wednesday 20 November 2013

Image Optimization in SEO

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Image optimization is on-page part of SEO. As probably every SEO specialist knows that proper image optimization can improve Google position but the problem is that many website owners do not give the suitable name to pictures. They give names like “abc.jpg” or “1234.jpg”. It is totally wrong. Off course, image optimization is only one factor in SEO, but if you are serious to increase website traffic through search engine optimization, you should not avoid a single factor because a minor mistake is enough to slip your ranking in search engine.

Image optimization is one of the basic guidelines in web design. By using image slicing and reduction, you can make your image size smaller, so that images load easily on the browser without taking much time. A right use of width and height technique for your images will result in faster page loading.

The 3 most important image optimization factors are Image name / File name, Title attribute, and Alt attribute.

1. Image Name:
There is no software in this world, who can specify an image. If you put the image of cat on your web page, a search engine is not able to determine that this image is about cat or dog. Search engine checks the relevancy of a page on words. So, the first important point is that you should name your image with words that describe it properly. For example, “SEO Company India.jpg”

Image alt attribute is another important factor in SEO but remember that you should not over use it. Some people try to put many small images, and they put keywords in alt attributes. It is a bad practice. Google may penalize your site for it. So use it in the situation where it is needed. If you see previous example “SEO Company India.jpg”, a good alt attribute for it may be “Internet Marketing Company” or “Seo Services India”. Alt attribute is use to explain what is on the image.



2. Alt attribute:
Image alt attribute is another important factor in SEO but remember that you should not over use it. Some people try to put many small images, and they put keywords in alt attributes. It is a bad practice. Google may penalize your site for it. So use it in the situation where it is needed. If you see previous example “SEO Company India.jpg”, a good alt attribute for it may be “Internet Marketing Company” or “Seo Services India”. Alt attribute is use to explain what is on the image.


3. Title Attribute:
You can use title attribute to put some descriptive text. For an example, it should be look something like: “Seo Services India gives quality service at cheap price”. Title attribute in SEO is not so much important as discussed earlier two attributes.

4. Image size:
To format your page according to your web page, you should use width and height into your HTML code. It may increase your page loading time a little bit because the browser know in advance, where is to put image in the page. Firstly, it will load all the text, and then it will load the image. If you do not specify an image with height and width attribute, the browser, first, loads your image, after that, it will load other parts of page.


Benefits of Image Optimization :

The Specification of the width and height of the images are in HTML code and it plays an vital role. A proper usage of all these image are known as slicing technique and helps to makes our webpage to load faster. This save more space while storing and transferring data portion for the visitors are searching for. With heavy traffic in internet marketing, the need for image slicing increases day by day which is further simplified with free online image optimization tools. 

The need for image optimization in search engine optimization, cost reduction, to solve problems of space and bandwidth for graphic communication, quick to load your site. Some reasons why this technique is a necessity for your site, easy to do, there is little or no competition in the virtual, if used correctly, is a useful strategy for the ranking of your website, put the proper application reduces the cost of hosting your site, a lower consumption of space and bandwidth for fast downloading, can be used to promote free products, this technique reduces to some extent costs.Image PPC optimization is a necessity for marketing and SEO the right to use the tools of image optimization provided a bit of traffic for your site.

The use of the advantages of image enhancement, file size is smaller, the container can do to give much less hard disk space, website or digital camera. It also allows multiple images on other media such as photo CD. compressed images, even less time to download more difficult than the original, making it possible to see more pictures in less time. Press photos on the Internet not only reduces load the Web page and download time, but also take up less space on a server space and bandwidth. E-mail full of images have much less time to send and receive. If you or the recipient has a slower computer images presses dramatically reduces the time wasted on downloading and viewing. Overall, image compression is in any case, the images must be stored, transmitted or displayed quickly and efficiently.



Er Preeti Bagad [BE(CS)] 
SW Engineer Cum Blogger
www.AeroSoftCorp.com 
www.A-1Soft.com
www.AeroSoft.co.in
www.A1eroSoftseo.com

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