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Wednesday, 27 November 2013

Online Advertising

Classified Ads

    Classified can be your most effective means of advertising as far as reach. For example, you may have $10,000 per month to spend on print advertising. You can either spend $10,000 on two large display ads in different magazines, or place classified ads in 100 different magazines. Advertising in 100 magazines will better help you reach more people, even on a national or international basis. Classified ads are also highly cost effective. You can potentially receive lots of leads from a smaller ad that costs much less than a larger display ad, for example. The key with classified advertising is to select the publications that best reaches the consumers in which you are targeting.

Direct Mail

    Direct mail is a highly targeted type of advertising, according to the United States Postal Service. Companies that use direct mail purchase mailing lists of consumers who typically buy their types of products. For example, you may own a mail order book publishing business. Consequently, you may purchase a mailing list of book buyers from a mailing list vendor. The mailing list may include consumers who have purchased books in the past 90 days. Therefore, you may likely receive orders from people on the list because it targets active book buyers.

Yellow Pages

    Yellow pages can be highly effective if you are marketing to a local audience. For example, movie theaters, beauty salons, jewelers, hardware stores and florists advertise in the local yellow pages. Yellow page ads are available 24 hours per day, seven days per week. You can easily get noticed in the yellow pages by using a larger display advertisement than your competitors. Adding color and pictures can also help draw more attention to your ad. Place your yellow pages ad in as many categories as possible. For example, advertise your beauty salon under both "Beauty Salons" and "Hair Care," if both categories exist. Also, place ads in the online yellow pages, too, because some people will use the Internet to look you up.

Online Marketing is the art and science of selling products and/or services over digital networks, such as the Internet and cellular phone networks.

The art of online marketing involves finding the right online marketing mix of strategies that appeals to your target market and will actually translate into sales.

The science of online marketing is the research and analysis that goes into both choosing the online marketing strategies to use and measuring the success of those online marketing strategies.Use of internet as an advertising medium where promotional messages appear on a computer screen. Since the communication software (browser) reveals sufficient information about the site's visitors, online advertising can be custom-tailored to match user preferences. A public promotion of some products or services.

Most Effective Means of Advertising

The most effective means of advertising will often depend on your company's industry, your business objectives and your financial situation. Online companies, for example, may benefit more from Internet advertising, as people can go directly to their websites. Contrarily, a television ad campaign will not be very effective if you do not have the necessary advertising dollars. There are advantages to using all types of advertising. Learn to recognize what advertising works best for you.Email Marketing

    Email marketing can be very cost effective. It does not cost any money to send out emails. You will only be paying for the email lists themselves. For example, you may buy a list of people interested in owning their own businesses. You will need email software so you can send all of your emails out at once. Sending tens or hundreds of thousands of emails out simultaneously can be a highly effective way of marketing your products. You only need a small fraction of those people in order to earn a significant profit.

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Types of online advertising

And unlike any other form of advertising, online advertising is highly measurable. There are several ways through which you can measure ad success such as click-through rate, page impressions, cost per sale, etc.

For online advertising you will usually need to buy space in the high-traffic websites, to post your ad. You can also do ad-exchange with some websites.

Banner Ads

Banner advertising was the first kind of advertising ever done on the net. A banner can highlight your product/service/offer and by clicking on it the user will be taken to your website, where you can create a suitable landing page to provide his further information. Banner spaces are usually sold by impressions, or banner views, but it is sometimes sold by click-through, when you pay only when the user clicks on the banner.

To post a banner ad, you can do either or all of the following:

    Banner exchange where another website displays your ad in exchange of you displaying for them
    Pay publisher sites to post your banner
    Pay a banner network to post the banner ad on a number of publisher sites

Pop-up Ads

It's the thing of the past now. With a variety of pop-up blockers available freely, it makes no sense in investing in this form of advertising as it irritates the viewer.

Floating Ads

These ads appear when you first go to a webpage, and they "float" over the page for five to 30 seconds. While they are on the screen, they obscure your view of the page you are trying to read, and they often block mouse input as well. These ads appear each time that page is refreshed.

Floating ads are popular for several reasons:

    They grab the viewer's attention and cannot be ignored
    They are animated
    They have audio/video content like TV ads
    They can take up the entire screen, therefore from a branding standpoint, they are much more powerful than a banner ad or a sidebar ad
    They have a high click-through rate of about 3 percent

However, many users get highly irritated because of these ads.

Contextual Ads

Contextual advertising is a type of online advertising commonly used for content-based websites. With contextual advertising, targeted ads appear based on the page's actual content. First, a contextual advertising system scans the text of a webpage for keyword phrases. Then, the system returns specific, targeted ads based on the content people are viewing. This is becoming very popular as the ads can be targeted based on the users' interests.

There are many other ways in which you can advertise like embedding your ad/brand in online games, chat rooms, etc. Rich media interactive ads can also be creatively used in a lot of different ways. Once you get started - you'll be able to explore great opportunities in this area.

Do Right Marketing offers freelance content writing services.



Nidhi Jain [ MBA eComm]
Asst Project Manager [ eComm]
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