Smart Goal Setting

" The ability to convert ideas to things is the secret to outward success "



The SMART goals system is an easy resource for creating thoughtful goals and 

testing the merits of existing ones.  Here are some SMART goal examples that will 

help you unlock the full power behind each of the five letters.  .

A S.M.A.R.T. goal is defined as one that is specific, measurable, achievable, 

results-focused, and timebound. Below is a definition of each of the S.M.A.R.T. 

goal criteria.Use these SMART goal examples to see how you and your team can think 

up more conducive goals

1.Broad Goal: I want to start a business.

Specific: I will sell handmade cards through Etsy.com.
Measurable: I will be ready to take my first Etsy order within four weeks, and I 

will aim to sell a minimum of five cards per week.
Attainable: I will get set up on Etsy first. Then, I will build an inventory of 30 

handmade cards to sell. Finally, I will promote my business and build customer 

relationships through word of mouth, referrals and local networking.
Relevant: Selling handmade cards will allow me to benefit financially from my 

favorite hobby.
Time-Based: My Etsy store will be up and running within four weeks, and I will have 

an inventory of 30 cards to sell within six weeks.
SMART Goal: Within a month, I am going to get set up to sell handmade cards on 

Etsy, which will allow me to benefit financially from my favorite hobby. Within six 

weeks, I will have an inventory of 30 handmade cards to sell and aim to sell a 

minimum of five cards per week, building customer relationships through word of 

mouth, referrals and local networking.

2.Broad Goal: I want to grow my business.

Specific: I will acquire three new clients for my consulting business.
Measurable: I will measure my progress by how many new clients I bring on, while 

maintaining my current client base.
Attainable: I will ask current clients for referrals, launch a social media 

marketing campaign and network with local businesses.
Relevant: Adding additional clients to my business will allow me to grow my 

business and increase my revenue.
Time-Based: I will have three new clients within two months.
SMART Goal: I will acquire three new clients for my consulting business within two 

months by asking for referrals, launching a social media marketing campaign and 

networking with local businesses. This will allow me to grow my business and 

increase my revenue.

3.Broad Goal: I want to write a business book.

Specific: I will write a book on social media that is a minimum of 150 pages.
Measurable: I will write one chapter per month, or 3-5 pages per week.
Attainable: I will work on the manuscript first, and once that is completed, I will 

begin to search for a publisher or explore self-publishing.
Relevant: Writing a book on social media will help me establish myself as an 

expert.
Time-Based: My manuscript will be completed and ready to be published in 10 months.
SMART Goal: In order to establish myself as an expert, I will write a 150-page book 

on social media by writing one chapter per month (3-5 pages per week). The book 

will be completed in 10 months, and then I will search for a publisher or explore 

self-publishing.

4.Broad Goal: I want to become a well-known expert.

Specific: I will become a well-known expert on the topic of small business 

accounting.
Measurable: I will be successful if I am asked to speak publicly on the topic at 

least once a month, receive interview requests every week and write one article per 

month for a top industry publication.
Attainable: I will accomplish this by acquiring the services of a PR/publicity firm 

and launching a publicity campaign.
Relevant: Establishing myself as a small business accounting expert will reinforce 

my 20+ years of experience in the field and allow me to reach more small business 

owners who need accounting advice.
Time-Based: I want to be considered a small business accounting expert in two 

years.
SMART Goal: I will acquire the services of a PR/publicity firm and launch a 

publicity campaign that will help establish me as a well-known expert in small 

business accounting who is asked to speak publicly on the topic at least once a 

month, receives interview requests every week and writes one article per month for 

a top industry publication. This will reinforce my 20+ years of experience in the 

field and allow me to reach more small business owners who need accounting advice.

                         
“Goal setters are Goal Getters”