Ans:-Blogging is an enjoyable habit especially for those who love writing and expressing themselves to others. Many people even make a living out of it. However, gaining profits in writing blogs is not an easy task especially if you are just starting your blogging career. Other than writing relevant content, driving traffic to your website is also essential and it is not an easy task. It takes time and persistence to build online history and gain consistent traffic. No traffic, no money.
To increase traffic to your blog, you have to be effective in your website promotion activities. This may include your blog appearance, SEO, social media promotions and email marketing.
Step One: Ping Your Blog Post
A “ping” is simply a way of letting specific search engines and other websites know that you’ve updated your blog. This doesn’t cause a noticeable difference right off the bat, but it will attract search engine spiders to your website and will help get your new blog post quickly indexed. It also takes about 30 seconds so it’s well worth the effort. Some popular pinging services are Ping-o-Matic! and Pingoat (both free and easy).
Step Two: Twitter, Facebook, or Both
If you’re active in some of the popular social media websites such as Twitter or Facebook, be sure to announce your post, and do it multiple times a day. For example, in twitter, your followers may be on at different times of the day and a large majority might miss your updates, so it’ll help your post out tremendously if you announce it at different times throughout the day. For a free service that allows you to schedule tweets to be posted at a later date or time,
Social bookmarks don’t have a huge impact on their own, and frankly, are annoying to submit. Thankfully, there is a free service called IMAutomator that will allow you to fill out ONE form, submit it ONCE, and have your post sent to 15 different social bookmarking websites over the course of a month (drip-feed submissions look more natural to the search engines, and therefore help your post out even more). It takes about one minute to use, so there’s no excuse NOT to use it for every one of your pillar articles you publish to your blog. Visit the IMAutomator website to sign up for a free account.
Step Four: More Social Bookmarks
The above service will only submit to 15 social bookmarking websites, so it helps if you manually submit your post to another 9-10 social bookmarking websites to give it that extra edge. Once again, social bookmarks don’t do a whole lot on their own, but they do provide your post with some initial back-links and an opportunity to get voted up and ranked highly (which could theoretically result in an avalanche of traffic if you’re lucky).
Also, think of how many people publish posts to their blog and DON’T submit them to a handful of social bookmarks. By taking ten minutes of your time (or less), you’re putting YOUR post ahead of the curve. To make the process of submitting your new blog post to 9-10 more social bookmarking websites easier.
Step Five: Online Niche Communities
Do a search on the internet to see if there are popular communities that are specific to your niche. Usually these websites allow you to submit a new link, much like a social bookmarking website, but more targeted to your niche. For example, if you are in the blogging, internet marketing, or make money online niche, some communities you should consider submitting your posts to are: Blogengage.com and MMOSocialNetwork.com. Quick Tip: Make friends and build professional relationships in these communities and you’ll get even more traffic from your submissions.
Step Six: Blog Carnival Submission
A blog carnival is a scheduled blog posts that groups links to other blog posts about a specific topic. Those who are running blog carnivals submit their website to Blogcarnival.com to be listed. Likewise, you can go to that same website and find upcoming relevant blog carnivals to submit your posts to.
It can be a somewhat time consuming process, but if you “bite the bullet” and submit every one of your pillar posts to relevant blog carnivals, it can result in not only some good back-links to your articles, but often a spike in traffic on the day the blog carnival goes live. Imagine if you submitted and got each one of your best articles approved at ten different blog carnivals?
Step Seven: Blog Commenting
You should already have a list of other blogs in your niche that you post comments to regularly, and if you don’t, you should definitely start now. Immediately after you publish your new pillar article and go through the above steps (1-6), you should go through your list of “blogs to comment” and post a comment on each one (especially on the more recent posts).
What this will do is drive some traffic from your comment to your blog where your brand new post is sitting at the top position on your homepage. This helps to increase your new post’s comment count, and can result in some new readers and subscribers as well.
8. How to build a community of loyal fans for your Blog ?
Ans:-One of the hallmarks of great marketing is that you create a community of loyal fans. These are people who have come to “know, like and trust you.” Not only do these people frequently become your clients but they also talk you up to other people who may become clients. If you want to run a profitable business you need loyal fans.
Having a loyal fan base means that you have a message that’s resonating with your right people. Think of the BIG brands: Starbucks, Apple, and
MAC cosmetics. Each company has a legion of loyal fans who absolutely love them. They support the company by talking about the company, hanging out at their locations and yes….regularly buying their products.
Always Make your blog readers feel especial
*Welcome them personally.
*Send an email to new commenters thanking for them for their visit
*Return the favor
*Share the love
*Make a social media connection
*Reach out to those who follow you
*Introduce them to someone in your network
*Make them famous
*Create a showcase post
*Create a Hall of Fame
*Invite them to contribute
*Share something cool
*Say it with video
*Show off a commenter or other reader in a sidebar widget
*Give them some free Swag.
Methods to create community of loyal fans:
1. Express your message…clearly
Who you work with; what do you do for these people; and what’s your perspective or world view (why does it matter to you). Successful businesses let the marketplace aka consumers know why they are relevant, different and valuable (to the right customers).Whether you’re selling coaching services, accounting services or facials there’s a reason why you went into business. There’s also a certain type of person you who you’d prefer to work. Moreover, it’s likely that you believe that you’re either filling an unmet needvor improving on what’s already available. Let people know WHY they need you and your services.
2. Communicate regularly
The form of your communication is not important: blog, ezine, podcast, video. What’s important is that you’re using it to build a solid relationship with your “right people”. Weekly communication is best; bi-weekly communication is acceptable; monthly is not going to cut it. Your weekly communication should be providing valuable information, not just trying to sell stuff. To make it plain: about 80% of your content should be educational with only 20% promotional. (Those percentages will temporarily change if you’re launching a program.) Your communication should also share a bit about who you’re and what you’re like in “real life.” This doesn’t mean over-sharing but it does mean pulling back the curtain a bit to let your people into who you really are.
3. Give, Give, and Give
Too many entrepreneurs are stingy with their content and then wonder why they don’t have clients. There’s a big difference between giving too much to clients because your self-worth is low and giving people valuable FREE content as a service. People are far more likely to spend money with you if they’ve already received a benefit from your FREE content. This means you always have to put out quality material. Again, I don’t suggest that you give away the farm, however you should have enough content that you can separate “valuable and free” from the”valuable and need to charge for it.”
9. Why a Blog master needs to be more Updated and Smart than a normal Web Developer ?
Ans:-A web developer is a programmer who specializes in, or is specifically engaged in, the development of World Wide Web applications, or distributed network
applications that are run over HTTP from a web server to a web browser.
If you have been online for some time, you would be sure to notice how blogs are growing at an astounding rate, in fact even faster than the growth of websites. Blog platforms seems to take a hit with the young and old and here are just some of the reasons why people love to set up blogs instead of static websites.The role of blogmaster comes into play then.A blogmaster plays a vital role in promoting one's business.Blog master writes blog in most effective and understandable way so that through this blog the blogger promotes his sites.High quality blog content should be written well, relevant, useful and authoritative. Help can be obtained from outside sources but if your company blog looks artificial, it will only damage your reputation.
Firms may be unable to afford employing serious bloggers. But without a powerful blog, social and content marketing and SEO will suffer. In such uncertain economies, you just cannot afford to under-perform.Thus,if a blogmaster is Updated and smart enough.. they could make an organisation shine,while working as a Web developer one works as an asset to fulfill the tasks provided to the company..as project..while all the promotion is done by Blogmaster.
10. Why a Blog master is more Important Professional than a normal Web Developer ?
Ans:--If you have been online for some time, you would be sure to notice how blogs are growing at an astounding rate, in fact even faster than the growth of websites. Blog platforms seems to take a hit with the young and old and here are just some of the reasons why people love to set up blogs instead of static websites.The role of blogmaster comes into play then.A blogmaster plays a vital role in promoting one's business.Blog master writes blog in most effective and understandable way so that through this blog the blogger promotes his sites.High quality blog content should be written well, relevant, useful and authoritative.
Help can be obtained from outside sources but if your company blog looks artificial, it will only damage your reputation.
Firms may be unable to afford employing serious bloggers. But without a powerful blog, social and content marketing and SEO will suffer. In such uncertain economies, you just cannot afford to under-perform.Thus,if a blogmaster is Updated and smart enough.. they could make an organisation shine,while working as a Web developer one works as an asset to fulfill the tasks provided to the company..as project..while all the promotion is done by Blogmaster.A web developer is a programmer who specializes in, or is specifically engaged in, the development of World Wide Web applications, or distributed network applications that are run over HTTP from a web server to a web browser.A Blogmaster utilizes the web for its marketing and development.
As we all know a business blog is different from the corporate websites.The websites are usually formal ones which are not frequently updated.Small changes,promotions can ofcourse not be mentioned on these websites.On the other hand the business blogs can be quiet a handy tool.The business blogs allows the corporate companies to interact with people more frequently.The company can uptdate regular posts,Promotions more frequently on these blogs.Now-a-days most of the companies wishes to maintain a business blog in addition to companies websites as these companies know that larger interaction with people will help him build confidence in the corporate company.This also gives the people as large being a part of the company's family.So it becomes very clear how the role of Blogmaster becomes more important and critical for a company.
Ankita Verma MBA[HR]
Management Trainee
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