LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003,it is mainly used for professional networking. As of June 2013, LinkedIn reports more than 259 million acquired users in more than 200 countries and territories.
As of 2 July 2013, Quantcast reports LinkedIn has 65.6 million monthly unique U.S. visitors and 178.4 million globally. In June 2011, LinkedIn had 33.9 million unique visitors, up 63 percent from a year earlier and surpassing MySpace. LinkedIn filed for an initial public offering in January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol "LNKD".
Who uses LinkedIn? Traditionally it has been job seekers, recruiters and networkers. Increasingly though, LinkedIn has been gaining users and positioning itself as a full social/professional networking community. As such, it’s an ideal environment to use for expanding your voice within the industry and establishing thought leadership while adding to your circle of professional contacts. The followers you reach here are a self-selected group likely to be interested in your company as a potential employer, a potential service provider, competition or just a source of useful industry information.
“Internal research shows that 70% of LinkedIn’s members follow or would follow a company on LinkedIn and 60% expect industry insights as well as news from the companies that they follow.”
A relationship between marketer and marketed benefits both parties when content marketing is done right. LinkedIn’s growing roster of regular users seem to be highly attuned to the process and its value, so grab a ticket, add your Follow button and hop on – this is one train your firm can’t afford to miss.
Features:
A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual contact.
Users can not upload their resume any more. This was a feature but became redundant in late 2012.
It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.
Employers can list jobs and search for potential candidates.
Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.
Users can post their own photos and view photos of others to aid in identification.
Users can now follow different companies and can get notification about the new joining and offers available.
Users can save (i.e. bookmark) jobs that they would like to apply for.
Increasing ROI form linkedin ads:
LinkedIn derives its revenues from three business divisions:
Talent Solutions: Recruiters and corporations pay for:
Branded corporate page on LinkedIn, complete with careers section.
Pay per click-through Job ads that are targeted to LinkedIn users who match the job profile.
Access to the database of LinkedIn users and resumes.
Marketing Solutions:
LinkedIn advertisers pay for pay per click-through targeted ads.
Premium Subscriptions: LinkedIn users pay for:
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Regards,
Nidhi Jain [ MBA eComm]
Asst Project Manager [ eComm]
On Line Assistence :
Gtalk : NidhiJ.AeroSoft@gmail.com
Y! Messenger : NidhiJ.AeroSoft@yahoo.com
Rediff Bol : NidhiJ.AeroSoft@rediffmail.
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