SEO Press Releases: How to Write them and Where to Submit Them
Online PR Media is the place where traditional media press releases are supercharged with multimedia,
social media, and search engine optimization, to give you the most visibility for your news releases.
Our SEO press releases, multimedia press releases, and newswire press release distribution put your
news in front of the right people at the right time.
SEO press releases can bring you first-page visibility for your keywords very quickly. Sometimes, you
can take over multiple spots on the the first page of Google for your keywords.
Here’s an example of how one of my SEO press releases took over 5 of the first 10 spots (half of the
page) on Google.
Why Publish SEO Press Releases?
There are plenty of benefits of SEO press releases if you do them correctly:
Backlinks from credible news sites which increases the ranking of your website or blog for your
keywords
Visibility in search engines
Ranking in Google News and Yahoo News for your keywords
Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites that run
RSS headlines
Potential media coverage
Can help your new website escape from the “Google Sandbox” quickly.
An SEO press release or 'search engine optimized' press release is first and foremost a way to deliver
news of new events taking place within your company. However, it is written in such a way that it will
rank well in the search engines for your keywords and provide your website with important backlinks
that will also help boost it's position in the search engine rankings.
Aren't Press Releases "Old?"
I kind of like the fact that most people don't realize how valuable a press release can be because it
means more opportunity for me and my clients!
Some people think press releases are some old and boring marketing method from the past. That's because
they were! Today's press releases are a lot more fun. They can include video, links, pictures, social
media buttons and more.
SEO Press Release Writing Step One: Identifying Keywords
Before you write the very first word of your press release, you must know which keywords you are
optimizing for. A keyword or keyword phrase is a term that your visitors search for when they are
looking for solutions that your product or service solves.
If you’re a writer working with an SEO company, be sure to get the keywords from the SEO company before
starting. If you’re writing for your own site and haven’t yet chosen keywords, I recommend WordTracker
for choosing keywords. Though WordTracker is a paid service, they also have a FREE trial version that
will give you a good idea about which keywords to optimize for and which ones will bring you the best
results.
Step 2: Optimizing the Title
There are two things to think about when creating a title and these two things can contradict each
other.
Positioning your search term
Creating an irresistibly-clickable title
While you’ll want to try and do both with the same headline, you often need to sacrifice one for the
other. Though this goes against convention, if you have to choose, pick keyword over clickable.
Step 3: Optimizing the Summary
Most press release distribution points will ask for a summary of your press release. You’ll want to
include some additional keyword phrases in the summary that are different than those in the title to
maximize exposure for these phrases.
Step 4: Optimizing the Body of the Press Release
After reading the last section about how search engines find the text for the results page summary,
you’ve probably realized the importance of optimizing the body of the press release for keywords.
Step 5: Writing Your Press Release
Press releases have a definite flavor, style, and premise that differs from other types of published
media. In this section, we’ll talk about:
Online PR Media is the place where traditional media press releases are supercharged with multimedia,
social media, and search engine optimization, to give you the most visibility for your news releases.
Our SEO press releases, multimedia press releases, and newswire press release distribution put your
news in front of the right people at the right time.
SEO press releases can bring you first-page visibility for your keywords very quickly. Sometimes, you
can take over multiple spots on the the first page of Google for your keywords.
Here’s an example of how one of my SEO press releases took over 5 of the first 10 spots (half of the
page) on Google.
Why Publish SEO Press Releases?
There are plenty of benefits of SEO press releases if you do them correctly:
Backlinks from credible news sites which increases the ranking of your website or blog for your
keywords
Visibility in search engines
Ranking in Google News and Yahoo News for your keywords
Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites that run
RSS headlines
Potential media coverage
Can help your new website escape from the “Google Sandbox” quickly.
An SEO press release or 'search engine optimized' press release is first and foremost a way to deliver
news of new events taking place within your company. However, it is written in such a way that it will
rank well in the search engines for your keywords and provide your website with important backlinks
that will also help boost it's position in the search engine rankings.
Aren't Press Releases "Old?"
I kind of like the fact that most people don't realize how valuable a press release can be because it
means more opportunity for me and my clients!
Some people think press releases are some old and boring marketing method from the past. That's because
they were! Today's press releases are a lot more fun. They can include video, links, pictures, social
media buttons and more.
SEO Press Release Writing Step One: Identifying Keywords
Before you write the very first word of your press release, you must know which keywords you are
optimizing for. A keyword or keyword phrase is a term that your visitors search for when they are
looking for solutions that your product or service solves.
If you’re a writer working with an SEO company, be sure to get the keywords from the SEO company before
starting. If you’re writing for your own site and haven’t yet chosen keywords, I recommend WordTracker
for choosing keywords. Though WordTracker is a paid service, they also have a FREE trial version that
will give you a good idea about which keywords to optimize for and which ones will bring you the best
results.
Step 2: Optimizing the Title
There are two things to think about when creating a title and these two things can contradict each
other.
Positioning your search term
Creating an irresistibly-clickable title
While you’ll want to try and do both with the same headline, you often need to sacrifice one for the
other. Though this goes against convention, if you have to choose, pick keyword over clickable.
Step 3: Optimizing the Summary
Most press release distribution points will ask for a summary of your press release. You’ll want to
include some additional keyword phrases in the summary that are different than those in the title to
maximize exposure for these phrases.
Step 4: Optimizing the Body of the Press Release
After reading the last section about how search engines find the text for the results page summary,
you’ve probably realized the importance of optimizing the body of the press release for keywords.
Step 5: Writing Your Press Release
Press releases have a definite flavor, style, and premise that differs from other types of published
media. In this section, we’ll talk about:
Regards,
Nidhi Jain [ MBA eComm]
Asst Project Manager [ eComm]
On Line Assistence :
Gtalk : NidhiJ.AeroSoft@gmail.com
Y! Messenger : NidhiJ.AeroSoft@yahoo.com
Rediff Bol : NidhiJ.AeroSoft@rediffmail.
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