We all know that SEO offers one of the best
methods of getting targeted traffic to your
site. But, have you ever thought about other
ways to increase or supplement your online
traffic.The key to traffic is the source.
The intent and quality of the traffic source
usually determines how well the traffic will
convert.
When it comes to buying traffic, you do get
what you pay for.
Here are some traffic sources that you may
consider as a supplement to your SEO
campaign:
PPC
Pay-per-click is one of the best converting,
yet expensive traffic sources. But, let me
be clear, not all PPC platforms perform the
same.
In my experience, Google Adwords and Bing
Ads have proved to be the most effective. I
have tried some 2nd tier PPC platforms, but
they never worked for me. It may not make
sense for all businesses, but it is
definitely worth a look.
Direct Navigation
Direct Navigation is also known as Type-in
or Domain Redirection traffic. This is
another good way to bring intent-driven
traffic to your website. The cost for Direct
Navigation traffic is typically lower than
PPC traffic, but it is pretty effective.
Here’s how it basically works.
As you may know, there are millions of
unused domain names out there that receive
traffic on a daily basis. The owners of
these unused domain names, either park them
with a parking company or have them managed
through a parking service.
Instead of letting the traffic go to waste
to a lifeless page, these domain owners
monetize their domains by allowing
advertisers to receive their redirected
domain traffic. Trellian is a well-known
company that offers this type of Direct
Navigation Traffic.
Display Advertising
Display advertising is also known as Banner
Advertising. This is another popular way to
get targeted traffic to your site. The way
it works is pretty simple and straight
forward.ou look for websites that have
similar topics as your own website, and
inquire about having your advertisement
placed on their site.
You and the webmaster of the 3rd party site
negotiate a deal, and once the deal is
reached, the publisher displays your ad on
their site. Some website owners offer direct
advertising, while others choose to sell
their inventory through an ad network.
Affiliate Marketing
Advertisers and merchants use affiliate
marketing to create conversions/sales on
their site. Affiliate marketing is
technically not a source of traffic, but
more of a way to generate straight sales.
The beauty of affiliate marketing is that
the advertiser only pays when a visitor
leads to a conversion. This means that the
advertiser may receive “free” traffic to
their website until a sale is made.
Email Marketing
There are 2 ways that you can receive
traffic from email marketing. One, if you
have your own mailing list and you send out
an email blast to get some returning
visitors.
Or two, by promoting your offer through
someone else’s list. The benefit of
promoting through someone else’s list is
that a majority of your traffic will be new
visitors.
Popup Traffic
Oh, those annoying popups. You hate them and
so do a lot of other people who have
installed popup blockers. But, guess what,
popup traffic providers still exist and for
a reason. Popup traffic offers high volume
for sites that want traffic, but necessary
looking for conversions. When you’re paying
a few dollars for thousands of visits, what
do you expect?
If you own a website and you haven’t had any
success with SEO or have not done SEO yet, I
would recommend you to join a SEO Training Porgramme with a company which are
actually into it and working as SEO . VISIT : http://www.
Remember, SEO is only one of many ways to get visitors to your doorstep.
Thanks,
Surbhi Maheshwari [MBA Fin / Mktg ]
Manager Finance
On Line Assistence :
Gtalk : SurbhiM.AeroSoft@gmail.com
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