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Friday 22 November 2013

Beyond SEO: Alternative Traffic Sources



We all know that SEO offers one of the best 

methods of getting targeted traffic to your 

site. But, have you ever thought about other 

ways to increase or supplement your online 

traffic.The key to traffic is the source. 

The intent and quality of the traffic source 

usually determines how well the traffic will 

convert.

When it comes to buying traffic, you do get 

what you pay for.



Here are some traffic sources that you may 

consider as a supplement to your SEO 

campaign:
PPC

Pay-per-click is one of the best converting, 

yet expensive traffic sources. But, let me 

be clear, not all PPC platforms perform the 

same.

In my experience, Google Adwords and Bing 

Ads have proved to be the most effective. I 

have tried some 2nd tier PPC platforms, but 

they never worked for me. It may not make 

sense for all businesses, but it is 

definitely worth a look.

Direct Navigation

Direct Navigation is also known as Type-in 

or Domain Redirection traffic. This is 

another good way to bring intent-driven 

traffic to your website. The cost for Direct 

Navigation traffic is typically lower than 

PPC traffic, but it is pretty effective. 

Here’s how it basically works.

As you may know, there are millions of 

unused domain names out there that receive 

traffic on a daily basis. The owners of 

these unused domain names, either park them 

with a parking company or have them managed 

through a parking service.

Instead of letting the traffic go to waste 

to a lifeless page, these domain owners 

monetize their domains by allowing 

advertisers to receive their redirected 

domain traffic. Trellian is a well-known 

company that offers this type of Direct 

Navigation Traffic.


Display Advertising

Display advertising is also known as Banner 

Advertising. This is another popular way to 

get targeted traffic to your site. The way 

it works is pretty simple and straight 

forward.ou look for websites that have 

similar topics as your own website, and 

inquire about having your advertisement 

placed on their site.

You and the webmaster of the 3rd party site 

negotiate a deal, and once the deal is 

reached, the publisher displays your ad on 

their site. Some website owners offer direct 

advertising, while others choose to sell 

their inventory through an ad network.

Affiliate Marketing

Advertisers and merchants use affiliate 

marketing to create conversions/sales on 

their site. Affiliate marketing is 

technically not a source of traffic, but 

more of a way to generate straight sales.

The beauty of affiliate marketing is that 

the advertiser only pays when a visitor 

leads to a conversion. This means that the 

advertiser may receive “free” traffic to 

their website until a sale is made.

Email Marketing

There are 2 ways that you can receive 

traffic from email marketing. One, if you 

have your own mailing list and you send out 

an email blast to get some returning 

visitors.

Or two, by promoting your offer through 

someone else’s list. The benefit of 

promoting through someone else’s list is 

that a majority of your traffic will be new 

visitors.

Popup Traffic

Oh, those annoying popups. You hate them and 

so do a lot of other people who have 

installed popup blockers. But, guess what, 

popup traffic providers still exist and for 

a reason. Popup traffic offers high volume 

for sites that want traffic, but necessary 

looking for conversions. When you’re paying 

a few dollars for thousands of visits, what 

do you expect?

If you own a website and you haven’t had any 

success with SEO or have not done SEO yet, I 

would recommend you to join a SEO Training Porgramme with a company which are 

actually into it and working as SEO . VISIT : http://www.internationalschoolofinternetmarketing.com/


Remember, SEO is only one of many ways to get visitors to your doorstep.



Thanks,

Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
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